TRI-HEALTH

A clear, human-centered
approach to orthopedic care.
Commercial · 3D Animation · Character Animation · Medical Visualization · Healthcare Content · Product Communication ·

Empower gave us the task to create a new spot for Tri-Health and their Orthopedics Institute, telling the story of different characters from a girl scout to a quarterback, in need of some medical assistance.
Following the aesthetic line that we developed for their first tv spot last year, the challenge was to include the first human figure in their graphic universe. We focused on their material and color palette.
One of the client’s request was to to keep human proportions, meaning: don’t go to cartoony!

MASTER FILM

VISUAL DIRECTION / STYLEFRAMES

A clean, stylized 3D language built on simplified forms, soft lighting, and a controlled color palette.
Characters balance realism and abstraction, creating an approachable tone without feeling overly cartoonish.

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ART DIRECTION

Compositions are designed for clarity and focus, using minimal environments and consistent geometry.
Each frame supports readability while maintaining a cohesive visual system across scenarios.

Natural, controlled motion with a focus on clarity and physicality.
Timing is smooth and intentional, supporting the narrative without exaggeration.