BERGDORF GOODMAN

Spec commercial pilot — concept-led performance film with product consistency and finishing.

Digital Instalation · New York Fashion Show 2020 · Motion Design · Fashion Content · Large-Scale Displays · Visual Systems · Retail Installation · Loop Animation · Digital Screens · Art Direction ·

Remember a couple of months ago, when people still walked down the street freely in NYC? Well, it feels like a million years, but it was just February! Back then (!) we had the chance to take over one entire block on the world famous 5th Avenue for Fashion Week, designing and animating nearly 30 videos for Bergdorf Goodman’s window displays, both for Men and Women stores (one store is right across the street from the other).

SHOWCASE FILM

INSTALATION AND COMPOSITION

A bold, graphic approach designed for high visibility in a retail environment.
Visuals prioritize clarity, contrast, and immediate impact, ensuring readability from a distance while maintaining a refined, fashion-oriented aesthetic.

SCREEN ANIMATION DETAILS

A bold, graphic approach designed for high visibility in a retail environment.

Natural, controlled motion with a focus on clarity and physicality.
Timing is smooth and intentional, supporting the narrative without exaggeration.