An HPV vaccination awareness campaign centered on everyday excuses. Through relatable characters and familiar situations, it shows how daily urgencies often get in the way of getting vaccinated. Using humor and realism, it encourages viewers not to keep postponing prevention.

THE MECHANIC A neighborhood mechanic in Buenos Aires tells the story of the day he was finally going to get vaccinated—until a last-minute birthday emergency takes over. He solves everything with quick thinking, but the vaccine gets pushed to “later” once again. Funny, relatable, and familiar: there’s always an excuse—unless you decide otherwise.