Empower Rap Empower

This is one of those rare and amazing projects that 4HUMANS had the opportunity to bring to life: the Empower Rap for EMPOWER. This is the story of Cincinnatti where people go to sleep early to recharge their batteries and give everything during the day! Directed by Lionel Skliar and with Art Direction by Hola Bosque!, this playful and colorful spot uses a combination of techniques and took almost 3 intense months of hard work to see the light. Thanks Tinus, Sean and all the Empower team in Cincinnatti!