FOX Movies - Channel Rebrand. Directed by Facu Labo.

We did the brand for FOX Movies, a channel specialised in, you guessed it, MOVIES!
The client wanted to maintain a link between the other FOX channels that were using the logo as their 'main hero'. So: Super big logo + Hollywood lights + The oscars glamour. We came up with this beautiful and exquisite brand.
We generated a dark theater scenario where the spotlights and the led lights illuminate the FOX Movies logo, like if we where discovering or unveiling something new or unique. The animation is all about the chasing lights and the intermittent flashlights found on classic theater marquee signs.