"Heart" is our first spot for TriHealth, a leading medical facility from Cincinnati, Ohio, US.
Commissioned by Empower and directed by Facu Labo, we follow one of TriHealth's ambulances on a fast sprint through the city in yellow and blue (TriHealth's brand colors), transforming a flat line into an ambulance to get to a beeping heart monitor, showing that our brand beats the national average rate of surgeries.
We see landmarks and the everyday life of the city that finally reveals the logo.
We needed to tell a story that deals with very serious issues without getting neither dark or, in an effort to make it lighter, to look childish. We teamed up with the agency to get to a result that was nice and friendly to watch and would tell the story with a little twist without losing its main message.