Empower gave us the task to create a new spot for Tri-Health and their Orthopedics Institute, telling the story of different characters from a girl scout to a quarterback, in need of some medical assistance.
Following the aesthetic line that we developed for their first tv spot last year, the challenge was to include the first human figure in their graphic universe.
We focused on their material and color palette.
One of the client's request was to to keep human proportions, meaning: don't go to cartoony!