4HUMANS
Tri Health
4HUMANS is back with this new spot for Tri Health commissioned by Empower. Directed by Facu Labo, with Art Direction from Carlo Vega and a great team of artists including Gastón Duranovich, Ganz Toll and Juan Martín Miyagui among others.
The story happens in the beautiful Cincinnati where we follow one of Tri Health ambulances sprinting through a yellow and blue city. We needed to tell a serious story about heart surgery and getting there on time to save a life without getting dark or overly dramatic. Choosing a child to speak of such a serious topic and the wonderful music by Sono sanctus, helped us to set a lighter tone without losing the message.
Oh, it feels good to be back!
The story happens in the beautiful Cincinnati where we follow one of Tri Health ambulances sprinting through a yellow and blue city. We needed to tell a serious story about heart surgery and getting there on time to save a life without getting dark or overly dramatic. Choosing a child to speak of such a serious topic and the wonderful music by Sono sanctus, helped us to set a lighter tone without losing the message.
Oh, it feels good to be back!