EMPOWER RAP
Spec commercial pilot — concept-led performance film with product consistency and finishing.
Spec Pilot / R&D
Sports Deodorant / Personal Care
Cinematic environments
Runners
Product control
Packshot
Sports Deodorant / Personal Care
Cinematic environments
Runners
Product control
Packshot
This is one of those rare and amazing projects that 4HUMANS had the opportunity to bring to life: the Empower Rap for EMPOWER. This is the story of Cincinnatti where people go to sleep early to recharge their batteries and give everything during the day! Directed by Lionel Skliar and with Art Direction by Hola Bosque!, this playful and colorful spot uses a combination of techniques and took almost 3 intense months of hard work to see the light. Thanks Tinus, Sean and all the Empower team in Cincinnatti!
MASTER FILM
Set against the backdrop of Cincinnati, the piece reflects a broader narrative about contemporary work culture and digital
interaction.
interaction.
LOOK DEVELOPMENT
The visual language is built around bold color fields, simplified characters, and clean geometric construction.
Every element is reduced to its essential form, creating a system that is both highly readable and inherently dynamic.
Characters are stylized but expressive, relying on pose and silhouette rather than detail to communicate emotion and intent.
Color replaces traditional lighting, defining depth, hierarchy, and focus across each frame. The result is a cohesive graphic world
where clarity and energy drive every composition.
Every element is reduced to its essential form, creating a system that is both highly readable and inherently dynamic.
Characters are stylized but expressive, relying on pose and silhouette rather than detail to communicate emotion and intent.
Color replaces traditional lighting, defining depth, hierarchy, and focus across each frame. The result is a cohesive graphic world
where clarity and energy drive every composition.
KEY VISUALS
Designed to feel instantly readable at any scale, from mobile screens to large-format displays, while maintaining a playful and contemporary tone.
The animation is deeply tied to the cadence of the track.
Transitions, character actions, and scene changes are designed to follow a musical rhythm, creating a
continuous visual flow. Movements are intentionally snappy and loop-friendly, reinforcing the sense of
momentum and keeping the piece visually engaging.
Rather than isolated moments, the film functions as a connected sequence of beats, where each scene flows
naturally into the next.
Transitions, character actions, and scene changes are designed to follow a musical rhythm, creating a
continuous visual flow. Movements are intentionally snappy and loop-friendly, reinforcing the sense of
momentum and keeping the piece visually engaging.
Rather than isolated moments, the film functions as a connected sequence of beats, where each scene flows
naturally into the next.